Brand Promise: Immer Besser

There are many good reasons for choosing Miele. Since the company was founded in 1899, Miele has remained true to its “Immer Besser” brand promise. This means that we will do all that we can to be forever better than our competitors and forever better than we already are. For our customers this means the peace of mind of knowing that choosing Miele is a good decision – and probably the decision of a lifetime!

Uncover the mastery behind Miele appliances

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Miele Test Lab

Embodying the unwavering commitment of 'Immer Besser,' we are always in pursuit of elevating our standards. Take a look at some of the stress and endurance tests our laundry, vacuum, and kitchen appliances undergo before they reach the market - choose Miele for outstanding performance and long-lasting quality.

Outstanding quality

Miele appliances, whether they are used for laundry care, vacuuming or in the kitchen, are subjected to the strictest stress and endurance tests before they are launched on the market. Miele has won many tests carried out by the Stiftung Warentest, a German consumer watchdog organisation, proving why it is the number-one choice.

Miele design

Our design represents innovation, value and timeless elegance.
It shapes the relationship between the person and the product, meets expectations, facilitates handling and creates trust.
Numerous awards for outstanding product design attest to the fact that Miele succeeds in this particularly well.